A Quick and Accessible Guide to Instagram Marketing [2020]

A Quick and Accessible Guide
to Instagram Marketing [2020]

a quick and accessible guide to Instagram Marketing

Table of Contents

Table of Contents

If you are reading this, chances are you’ve recognized the importance of Instagram in your content marketing strategy to establish and expand your brand awareness to get more leads and sales.

If you are surfing the internet and looking for credible guides to content marketing like HubSpot content marketing, this article has the fundamental tips you need to follow to build your brand on Instagram.

The guide to Instagram Marketing

Set up and Optimize your Instagram Account

Head over to Instagram, enter your email address, or sign up with your Facebook ID.

If you have a personal Instagram account, either turn it into a business account or create a new one altogether for your brand. Be sure to fine-tune your profile with the following parameters in mind: 

Profile picture

Make sure you use a high-quality version of your company logo as your profile photo so that people can identify your brand.

Account name

Use your business name as your account name and maintain it on your other social media platforms to avoid confusion.


Instagram allows you to paste a clickable URL.

The end goal of social media marketing is to drive traffic to your website. You need to enter your site here so that people visit your profile after a glance at your Instagram account. 


Having a killer bio is an integral part of creating interest and getting the visitor to stay. 

Make sure you have a crisp, informative bio that tells the visitor what your company is about. 

Build a community

While it may be tempting to one-up your competition and try to amass as many followers as possible, you are better off building trust with individual followers by offering them value. 

Build a community of hard-core fans and followers out of your target audience.

How do you do this? 

Pick a niche and hammer away with content at people in that niche. An excellent way to do this is by using relevant hashtags.

People follow hashtags, which means that using them will make your posts visible to your target audience. 

Create and Post Valuable Content regularly

Yup. You guessed it. Creating and posting excellent content is vital to amass followers. 

Awesome content creates value. Value brings you traffic that you can monetize. 

If you are unsure about what to put out, study your competitors, list down the problems and demands that your audience has, and put out content on your social media platforms. 

Your images and videos need to be high-quality and complimenting colors for the background and text. 

Be sure to get your hands on excellent equipment and shoot your videos and photos with a good amount of natural light. 

Targeted Advertising is still a thing

Believe it or not, targeted advertising can still do wonders for your brand.

 While it is great to build your brand organically, you will have to invest in ads to get the traffic you need. 

Targeted ads allow you to expose your brand to people who have no idea you exist. 

You can run targeted ads on Instagram the same way you do on Facebook. 

You may target specific parameters that you deem relevant as you run your targeted ads, to generate the best results. However, you ought to ensure you create high-quality content before you run your targeted ads. 

Write informative captions

Here’s something that tends to go under the radar. Coming up with killer captions is an integral part of creating and putting out valuable content.

The image or video that you post is the crux of the message you put out. Coupling that with a descriptive caption to explain your post can bring heaps of clarity. 

Be sure to add captions and hashtags to every piece of content you post. 

Instagram Stories are awesome

Instagram stories are an excellent medium to post content. 

Given how they disappear after 24 hours, you can use them to take creative risks and post content that you think will get you the attention you want. 

While you may be tempted to post a lot of content on your Instagram feed, you run the risk of spamming your audience. 

Instead, post as much as you want on Instagram stories and save them under highlights so that your visitors can look it up later. 

Talk to your audience

Interacting with your audience is incredibly valuable. 

In trying to get as many followers as possible, brands seem to overlook the ones they already have, due to which they lose their current customers.

While you ought to bring in followers through killer content, you also need to acknowledge your current followers and customers. 

Let them know that you care about them. 

How do you do this?

Address their concerns, questions, and problems in great detail with image or video posts on Instagram (and every other platform). 

Also, be sure to hold polls and ask for feedback. This way, you let your customers know that you value them and get constructive feedback to improve your content. 

At the end of the day, your audience values prompt customer service and care. 

Collaborate with other influencers

If you want to build your brand, collaborating with more popular Instagram influencers and brands will work a lot better than doing it yourself solely through content and advertising. 

Be sure to get in touch with as many influencers as possible, either by tagging them in your posts or messaging them privately. 

Collaboration is great because you get to tap into an entirely new audience, which is true for your collaborator as well. 

More exposure translates to more traffic, and ergo, more leads if you play your cards right. 


As you know by now, Instagram plays host to millions of users, brands, celebrities, musicians, comedians, etc. worldwide. 

If you are wondering how to use Instagram for business to drive traffic and build your brand, these tips should suffice to help you get started. 

Which tip from the above did you like the most?

Let me know by leaving a comment below right now.

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Dhruvir Zala

Dhruvir Zala

Hey there, this is Dhruvir Zala. The founder and solo-blogger at Learn-Unique. He is obsessed with writing long + valuable content, Paneer (Indian dish), and playing Table Tennis though he never qualified for any tournaments (poor man). He teaches about blogging, affiliate marketing, email marketing & growing online business.

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